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FORD RANGER YOUTUBE CAMPAIGN
A successful early experimental and playful use of the newly introduced Skip Ad button.
The best in class SUV deserves best in class advertising, so thats what we gave it.
A complete multi-media campaign, using online terminology, tapping into the tension between our online existence and the need to get out there and actually experience the real world.
In a Ford Everest, of course.
Mobile specific vertical videos
Yet another cat video on YouTube
And this next video IS available, we're just messing with you :-)
Love playing with the media - 23m views in a month seems to confirm other people do too.
"I NEED A TRUCK THAT CAN...."
The Thai Worker truck. No CGI, we really did drop them from that height. And drove them away afterwards. Even the one dropped in The River Kwai...!
Facebook just love us. Not.
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