London Weekend Television

Quite possibly the most iconoclastic poster campaign ever.

I don't recall exactly how many of the roughly 60-odd posters Ii did, but here's a handful of my personal favourites that I did, starting with the one that made it into Campaign's '100 Best Posters Of All Time' book.

LWT Kennedy.JPG

For people outside the UK not familiar with Alex 'Hurricane' Higgins, he didn't believe in gentle potting!

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HRH loves her corgis

LWT CORGIS.jpg

Yes, that summed up the Cold War nicely...

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Always playing with the medium...

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And finally, poor old Denis Thatcher... 

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Nurofen

We launched the iconic Nurofen brand in the UK and went for the blindingly obvious combination of 16th Century artist Guiseppe Arcimboldo's imagery, set to a Pink Floyd soundtrack.

Brand leaders aren't made by using formulaic advertising.

Holsten Export

Before the current cinema classifications, adult content was called X-certificate.

This was a downright silly homage to Hitchcock's Psycho.

Wings Holidays

My very first press ad, and it's in the D&AD Annual

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Mazda

When Mazda launched the RX-7, it really did look like it was going fast whilst standing still.

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Farley's

Never work with kids or animals, especially in the days before photoshop.

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Morrisons

It's a carrot, at a supermarket. Not the most inspiring brief.

But even today, you can still see "More Reasons To Shop At Morrisons" on trucks and vans around Yorkshire.

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Cadbury's Creme Eggs

When we created the "How Do You Eat Yours?" campaign, we never imagined it would run for over 20 years.

Before 360 was a buzzword, this was a multi-media campaign comprising tvc, posters, in-store point of sale, and every other touchpoint that was available to us at the time..

What we could have done with digital as well....

Cadburys Creme Eggs Micky.jpg

This was the very first tvc that began a 20+ year campaign.

Charming in it's childish naivety and pre-CGI wizardry.

Sekonda

Classic GGT - always looking to prick the bubble of pomposity.

Another campaign I started that ran and ran for years.